![]() Kleiner Perkins has released a video of partner John Doerr, a lead investor in MyFitnessPal who sits on the board, interviewing the Lee brothers about the origins of their company. Under Armour said it expected to close the MyFitnessPal acquisition in the first quarter of 2015. Subscribe to MyFitnessPal Premium monthly for 9.99 Subscribe to a monthly MyFitnessPal plan for 9.99 and get a custom home screen dashboard, guided fitness & nutrition plans, customizable carbs, protein & fat goals, and more. When asked about how MyFitnessPal's business model might change, Lee hinted at a premium version of the app where users paid for additional features that would increase their likelihood of weight loss success, or premium versions that could be prescribed to patients. Lee and his brother Albert are listed as co-founders of the company.īaltimore, Maryland-based Under Armour said it had also acquired Endomondo, a fitness-tracking app largely popular in Europe in January for $85 million. Endomondo is based in Copenhagen, Denmark, and claims to have one of the largest digital communities of fitness enthusiasts, with approximately 20 million registered users. With a free account, you can track food and calories, activity, weight, and a. Premium costs 9.99 per month or 49.99 per year. Pricing is based on the 39.99 (USD) annual subscription price, converted to British. MyFitnessPal has a free tier of service, plus a Premium membership. Premium is 9.99 per month or 49.99 per year, whichever is more. Pricing for MyFitnessPal is based on the 39.99 annual premium price. Last summer MyFitnessPal announced it would include steps tracking as a core feature, overlapping further with the software provided by wearable trackers made by Fitbit or Jawbone. Prices for MyFitnessPal are divided into two categories: free and premium. "There’s never been something like this.” “We have the largest database that’s ever existed of what people eat,” Lee said in an interview with Forbes last year.
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